Maybe Peloton should worry about Apple Fitness+ after all
Analysing which activities people seem to do on Apple’s (comparatively cheap) fitness service suggests that it’s the same ones that Peloton focuses on — but for less time
When Apple launched its Fitness+ service in December 2020, there was a fair bit of doubt about how it could match up to existing services. OK, there were lockdowns all over the place, but Peloton in particular was seen as the giant of the space, and — as so often when Apple launches into new spaces— this attempt was sure to go wrong.
Here was Techcrunch when the service launched:
Its creation also adds to the increasingly crowded field. Fitbit is just one company that has its own service that’s tied to its hardware. Then there are the host of fitness apps. For instance, Aaptiv, a Netflix-style app-based startup that connects people to a range of trainer-led indoor and outdoor fitness and wellness sessions, raised fresh capital back in April.
Since then Fitbit has sold itself to Google, and Aaptiv was acquired in October 2021 by Pear Sports. But the app-based personal fitness business is reckoned to be promising: worth $1.1bn in 2021, forecast to grow 20% every year through to 2032 to reach…
