Maybe Peloton should worry about Apple Fitness+ after all

Analysing which activities people seem to do on Apple’s (comparatively cheap) fitness service suggests that it’s the same ones that Peloton focuses on — but for less time

Charles Arthur
7 min readJul 24, 2022

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On Apple Fitness+, Cycling for 20 minutes is one of the most popular workouts. Photo: Apple PR

When Apple launched its Fitness+ service in December 2020, there was a fair bit of…

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Charles Arthur

Tech journalist; author of “Social Warming: how social media polarises us all” and two others. The Guardian’s Technology editor 2005–14. Speaker, moderator.